WHY ARES

So you know that you need create or redesign web site of your real estate business. The issue is how to do it best way now.

Why ARES? Why it is better than other options of web site creation for real estate company?

Let’s look on all alternatives that currently possible if you decided to order web site for company that does business in real estate:

1. Make site in-house
2. Order site from amateurs (son of your accountant, college student)
3. Order custom site from professionals
4. Buy specialized solution

The first option can be used if you and/or your colleagues have unlimited time resources to learn web technologies, natural talent to create design, do programming and HTML coding. In reality it is quite rare situation, and that is understandable, because you are professional in your business, not web design. If you go this way at least 1-st versions of your site will be low quality both in terms of design and programming. Also (and most important) you (or your team) spend plenty of time to produce it, that maybe more productive to spend on the core business. Finally most probably you will decide to redesign this site, but your time will be lost, during the period of not-working or wrong working site, your business will lost prospect who could became customers if you had good site.

Second case is little bit better, since you at least save your time. From another site you pay some (while usually small) money. Result as usual will also not satisfy you, your clients and partners. Amateurishly site as a rule has:

• ugly design (most visitors will see that you definitely did saving on this);
• low usability;
• poor functionality;
• many bugs;
• low security level.

As a result, after some time most owners of such site come to idea of redesign, and again lost time and profit while had that poor site.

Creation of custom web site from professional web developers is the one of best variant, you will get solution that fully suit your business needs, since you will discuss all site functionality before development. If the developer is professional, project defined and performed correctly on the exit you will get effective solution, fully corresponding with your business needs. However, this approach has two contra, that maybe crucial sometimes – the price and the time. Custom development is rather time consuming and much more expensive that the buying ready solution. By the way, if your are still interested in custom development visit Altima web site on www.altimawebsystems.com

The 4-th approach is to buy ready solution, specially suited for real estate business. In this case developer already did time and money investments and offer you to buy software or service (depends from distribution model). There rather big number of solution for real estate business, at least for US market and our solution, ARES is from these class. What you should consider when compare ARES with other specialized solution:

• Will you have custom design? Many our competitors offer to buy template from library. It looks simple and save some start-up money, but is it benefit? Just imaging that your web site will have exactly the same layout (maybe just with your logo in top left corner) like dozens or hundreds of other real estate businesses, maybe your direct competitors? We believe that custom design is important factor that helps distinguish your business from the crowd and increase probability of customer trust in your business;
• Will you have an ability to change property catalog structure and set of field (template) for each kind of property? If not, you may be in hard situation if extend your business, for example decide to work with warehouses, while your web site does not recognize such type of property.
• Do you have an ability to change content of site without special knowledge? Not only property catalog, but information on other pages
• Are there such important features as trackers, back-up system, statistic, banner system?
• What is included in fees?

We believe that if you weight all factors above, you will find our offer at least worth to be considered!

ARES – is flexible, suitable and affordable tool to conduct real estate business in the net!

Main advantages of ARES:

• reach functionality;
• custom design for every clients;
• competitive start-up fees;
• proven reliability;
• extensive provider’s support.